publications

Nonprofits use social media to pursue a broad range of mission-related outcomes. Given the centrality of user connections and social networks on these sites, attaining these outcomes is contingent on first generating a stock of online social capital …

The study introduces a model of crisis information sharing based on Twitter discussions of the missing Malaysian Airlines Flight 370. Grounded in the Elaboration Likelihood Model, the study tests four salient factors: Sentiment, Richness, Authority, …